Human beings value the internet as a platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Its use for advertisement is rampant. There are those who build brands using online presence. The brand can be your own name that you want to sell to make money or for other reasons. For you to advertise your own name as a brand, you need to create a profile as an identity.
Creation of an online identity is an easy task. It is however not an easy task to manage your online profile. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This poses a problem. You want some parts of your identity revealed while others to be hidden. How do you ensure that this happens?
Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. The man had court cases that affected his name. From the cases, information about his life was revealed. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. When you search him, what appears is information about his legal problems. Part of the information are photographs of the person while in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. How can he or any other person control what appears when one searches their name? Can he filter what appears? There is a way around this. This is through optimization of what appears online. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.