Financial Business Planning.
The process of business planning involves several processes and aspects and each process may determine how successful the business becomes. Financial planning is concerned with specifying the finances owned by the business and how the finances are allocated to the various processes. Before embarking on a venture, investors are required to create a carefully thought and detailed business plan showing a number of considerations. The business plan underlines the business goals and objectives together with the strategies to be used in achieving the goals. Each goal and objective is given a deadline by which it is expected to be met to calculate the approximate expenses and costs.
Having properly stated goals and deadlines helps in estimating the expected costs of meeting the set objectives for better preparation. It is important for the business to have specific types of products and services that they will be provided by identifying gaps in the market. Once a specific product or service is chosen, it demands research on the selling prices of products to avoid overcharging and generating significant profits. The price can be determined through considering total expenses incurred in producing the products and what customers are currently paying. The business needs to identify the target market meaning the demographic, geographic and individual customers being availed with the products.
Marketing and advertising strategies are very crucial in affecting the success of a business and this is made easier after identifying the target audiences. The business finds it easy to choose suitable marketing methods since older clients are easily reached through traditional techniques and young clients respond better through digital methods. Knowing the audience also allows the business to allocate sufficient finances to make the marketing techniques effective. The business plan needs to include details regarding the different processes and the estimated expenses for each process such as shipping. Properly structured business plans consist of human resources or people hired to assist in service provision. The business plan should consider all employees and specify the salaries they are to be paid based on experience levels and other factors.
The financial plan indicates the precise and total finances and assets owned by the business at that particular time. Sales and revenues expected to be made during a given duration are indicated in the financial plan. Cash flow and losses should also be included in the financial plan to be prepared. A balanced sheet indicating the business assets, revenues and debts should be prepared to give a clear picture of total finances. Strategies to measure progress should be specified to determine the ratios between profits and losses. When the ratios indicate that loses exceed profits, some expenses need to be reduced such as firing part of the workforce or reducing their salaries.